Do Customers Always Rely on Opinion Leaders' Behavior to Make Decisions? The Moderating Role of Customer Expertise - researchr publication authors

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Libo Liu, Marta Indulska, Kristijan Mirkovski. Do Customers Always Rely on Opinion Leaders' Behavior to Make Decisions? The Moderating Role of Customer Expertise. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sue Newell, Nancy Pouloudi, Eric van Heck, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World, ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2020. [doi]

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