Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers

Chengli Liu, C. K. M. Lee, K. H. Leung. Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers. APJOR, 36(5):1950027, 2019. [doi]

@article{LiuLL19-20,
  title = {Pricing Strategy in Dual-Channel Supply Chains with Loss-Averse Consumers},
  author = {Chengli Liu and C. K. M. Lee and K. H. Leung},
  year = {2019},
  doi = {10.1142/S0217595919500271},
  url = {https://doi.org/10.1142/S0217595919500271},
  researchr = {https://researchr.org/publication/LiuLL19-20},
  cites = {0},
  citedby = {0},
  journal = {APJOR},
  volume = {36},
  number = {5},
  pages = {1950027},
}