Guanrong Liu, Soey Sut Ieng Lei, Rob Law. Enhancing social media branded content effectiveness: strategies via telepresence and social presence. J. of IT & Tourism, 24(2):245-263, 2022. [doi]
@article{LiuLL22-20,
title = {Enhancing social media branded content effectiveness: strategies via telepresence and social presence},
author = {Guanrong Liu and Soey Sut Ieng Lei and Rob Law},
year = {2022},
doi = {10.1007/s40558-022-00225-w},
url = {https://doi.org/10.1007/s40558-022-00225-w},
researchr = {https://researchr.org/publication/LiuLL22-20},
cites = {0},
citedby = {0},
journal = {J. of IT & Tourism},
volume = {24},
number = {2},
pages = {245-263},
}