Trust transfer in social media brand communities: The role of consumer engagement

Linlin Liu, Matthew K. O. Lee, Renjing Liu, Jiawen Chen. Trust transfer in social media brand communities: The role of consumer engagement. Int J. Information Management, 41:1-13, 2018. [doi]

Authors

Linlin Liu

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Matthew K. O. Lee

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Renjing Liu

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Jiawen Chen

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