Ying Liu, Hong Li, Geng Peng, Benfu Lv, Chong Zhang. Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market. Annals OR, 233(1):263-279, 2015. [doi]
@article{LiuLPLZ15,
title = {Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market},
author = {Ying Liu and Hong Li and Geng Peng and Benfu Lv and Chong Zhang},
year = {2015},
doi = {10.1007/s10479-013-1443-z},
url = {http://dx.doi.org/10.1007/s10479-013-1443-z},
researchr = {https://researchr.org/publication/LiuLPLZ15},
cites = {0},
citedby = {0},
journal = {Annals OR},
volume = {233},
number = {1},
pages = {263-279},
}