Yandong Liu, Sandeep Pandey, Deepak Agarwal, Vanja Josifovski. Finding the right consumer: optimizing for conversion in display advertising campaigns. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 473-482, ACM, 2012. [doi]
@inproceedings{LiuPAJ12,
title = {Finding the right consumer: optimizing for conversion in display advertising campaigns},
author = {Yandong Liu and Sandeep Pandey and Deepak Agarwal and Vanja Josifovski},
year = {2012},
doi = {10.1145/2124295.2124353},
url = {http://doi.acm.org/10.1145/2124295.2124353},
researchr = {https://researchr.org/publication/LiuPAJ12},
cites = {0},
citedby = {0},
pages = {473-482},
booktitle = {Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012},
editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek},
publisher = {ACM},
isbn = {978-1-4503-0747-5},
}