How can live streamers enhance viewer engagement in eCommerce streaming? - researchr publication authors

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Gloria H. W. Liu, Mengdi Sun, Neil Chueh-An Lee. How can live streamers enhance viewer engagement in eCommerce streaming?. In 54th Hawaii International Conference on System Sciences, HICSS 2021, Kauai, Hawaii, USA, January 5, 2021. pages 1-11, ScholarSpace, 2021. [doi]

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