Yanbin Liu, Ping Yuan, Wei Liu, Xingsen Li. What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?. In Luiz Flávio Autran Monteiro Gomes, Raul Colcher, Peter Wolcott, Enrique Herrera-Viedma, Yong Shi, editors, Proceedings of the Third International Conference on Information Technology and Quantitative Management, ITQM 2015, Exploring Data Science in IT and Quantitative Management, Rio De Janeiro, Brazil, July 21-24, 2015. Volume 55 of Procedia Computer Science, pages 221-230, Elsevier, 2015. [doi]
@inproceedings{LiuYLL15-0,
title = {What Drives Click-Through Rates of Tourism Product Advertisements on Group Buying Websites?},
author = {Yanbin Liu and Ping Yuan and Wei Liu and Xingsen Li},
year = {2015},
doi = {10.1016/j.procs.2015.07.037},
url = {http://dx.doi.org/10.1016/j.procs.2015.07.037},
researchr = {https://researchr.org/publication/LiuYLL15-0},
cites = {0},
citedby = {0},
pages = {221-230},
booktitle = {Proceedings of the Third International Conference on Information Technology and Quantitative Management, ITQM 2015, Exploring Data Science in IT and Quantitative Management, Rio De Janeiro, Brazil, July 21-24, 2015},
editor = {Luiz Flávio Autran Monteiro Gomes and Raul Colcher and Peter Wolcott and Enrique Herrera-Viedma and Yong Shi},
volume = {55},
series = {Procedia Computer Science},
publisher = {Elsevier},
}