Wanjun Liu, Xiufan Yu, Jialiang Mao, Xiaoxu Wu, Justin Dyer. Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing. In Ingo Frommholz, Frank Hopfgartner, Mark Lee 0001, Michael Oakes 0001, Mounia Lalmas, Min Zhang 0006, Rodrygo L. T. Santos, editors, Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023. pages 1627-1636, ACM, 2023. [doi]
@inproceedings{LiuYMWD23,
title = {Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing},
author = {Wanjun Liu and Xiufan Yu and Jialiang Mao and Xiaoxu Wu and Justin Dyer},
year = {2023},
doi = {10.1145/3583780.3615021},
url = {https://doi.org/10.1145/3583780.3615021},
researchr = {https://researchr.org/publication/LiuYMWD23},
cites = {0},
citedby = {0},
pages = {1627-1636},
booktitle = {Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023},
editor = {Ingo Frommholz and Frank Hopfgartner and Mark Lee 0001 and Michael Oakes 0001 and Mounia Lalmas and Min Zhang 0006 and Rodrygo L. T. Santos},
publisher = {ACM},
}