Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising

Shao-Kang Lo, Ai-Yun Hsieh, Yu-Ping Chiu. Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. Electronic Commerce Research and Applications, 13(4):221-228, 2014. [doi]

Authors

Shao-Kang Lo

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Ai-Yun Hsieh

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Yu-Ping Chiu

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