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Akzeptanz von internet-driven After Sales Services in der Automobilbranche

Carolin Löffler, Lucia Schleifer. Akzeptanz von internet-driven After Sales Services in der Automobilbranche. In Matthias Schumann, Lutz M. Kolbe, Michael H. Breitner, Arne Frerichs, editors, Multikonferenz Wirtschaftsinformatik, MKWI 2010, Göttingen, 23.-25.2.2010, Proceedings. pages 949-960, Universitätsverlag Göttingen, 2010. [doi]

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Carolin Löffler

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Lucia Schleifer

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