Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker, Freya De Keyzer. Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis. Online Information Review, 45(1):1-20, 2021. [doi]

Authors

Ana Isabel Lopes

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Nathalie Dens

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Patrick De Pelsmacker

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Freya De Keyzer

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