Multicriteria Market Segmentation: An Outranking Approach

Juan Carlos Leyva López, Diego Alonso Gastélum Chavira. Multicriteria Market Segmentation: An Outranking Approach. In Li Zou, Lingling Fang, Bo Fu, Panpan Niu, editors, 14th IEEE International Conference on Intelligent Systems and Knowledge Engineering, ISKE 2019, Dalian, China, November 14-16, 2019. pages 36-42, IEEE, 2019. [doi]

@inproceedings{LopezC19-0,
  title = {Multicriteria Market Segmentation: An Outranking Approach},
  author = {Juan Carlos Leyva López and Diego Alonso Gastélum Chavira},
  year = {2019},
  doi = {10.1109/ISKE47853.2019.9170388},
  url = {https://doi.org/10.1109/ISKE47853.2019.9170388},
  researchr = {https://researchr.org/publication/LopezC19-0},
  cites = {0},
  citedby = {0},
  pages = {36-42},
  booktitle = {14th IEEE International Conference on Intelligent Systems and Knowledge Engineering, ISKE 2019, Dalian, China, November 14-16, 2019},
  editor = {Li Zou and Lingling Fang and Bo Fu and Panpan Niu},
  publisher = {IEEE},
  isbn = {978-1-7281-2348-6},
}