"Click like if you like it": the effect of directional posts on social network sites

Manuela López, Maria Sicilia, Peeter W. J. Verlegh. "Click like if you like it": the effect of directional posts on social network sites. Online Information Review, 41(5):672-690, 2017. [doi]

@article{LopezSV17,
  title = {"Click like if you like it": the effect of directional posts on social network sites},
  author = {Manuela López and Maria Sicilia and Peeter W. J. Verlegh},
  year = {2017},
  doi = {10.1108/OIR-01-2016-0020},
  url = {https://doi.org/10.1108/OIR-01-2016-0020},
  researchr = {https://researchr.org/publication/LopezSV17},
  cites = {0},
  citedby = {0},
  journal = {Online Information Review},
  volume = {41},
  number = {5},
  pages = {672-690},
}