David Lowe, Xiaoying Kong. NavOptim Coding: Supporting Website Navigation Optimisation using Effort Minimisation. In 2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2004), 20-24 September 2004, Beijing, China. pages 91-97, IEEE Computer Society, 2004. [doi]
@inproceedings{LoweK04,
  title = {NavOptim Coding: Supporting Website Navigation Optimisation using Effort Minimisation},
  author = {David Lowe and Xiaoying Kong},
  year = {2004},
  doi = {10.1109/WI.2004.103},
  url = {http://doi.ieeecomputersociety.org/10.1109/WI.2004.103},
  researchr = {https://researchr.org/publication/LoweK04},
  cites = {0},
  citedby = {0},
  pages = {91-97},
  booktitle = {2004 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2004), 20-24 September 2004, Beijing, China},
  publisher = {IEEE Computer Society},
  isbn = {0-7695-2100-2},
}