Jiandong Lu, Guo Chen, Xiaolei Wang, Yuqiang Feng. Bright-side and Dark-side Effects of Gamification on Consumers' Adoption of Gamified Recommendation. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 236, 2022. [doi]
@inproceedings{LuCWF22,
title = {Bright-side and Dark-side Effects of Gamification on Consumers' Adoption of Gamified Recommendation},
author = {Jiandong Lu and Guo Chen and Xiaolei Wang and Yuqiang Feng},
year = {2022},
url = {https://aisel.aisnet.org/pacis2022/236},
researchr = {https://researchr.org/publication/LuCWF22},
cites = {0},
citedby = {0},
pages = {236},
booktitle = {26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022},
editor = {Ming-Hui Huang and Guy Gable and Christy M. K. Cheung and Dongming Xu},
}