Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives

Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao. Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives. Int J. Information Management, 47:101-111, 2019. [doi]

Authors

Chih-Cheng Lu

This author has not been identified. Look up 'Chih-Cheng Lu' in Google

Ing-Long Wu

This author has not been identified. Look up 'Ing-Long Wu' in Google

Wei-Hung Hsiao

This author has not been identified. Look up 'Wei-Hung Hsiao' in Google