Xianghua Lu, Xia Zhao. Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales. J. of Management Information Systems, 30(4):299-326, 2014. [doi]
@article{LuZ14-2,
title = {Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales},
author = {Xianghua Lu and Xia Zhao},
year = {2014},
url = {http://www.jmis-web.org/articles/v30_n4_p299/index.html},
researchr = {https://researchr.org/publication/LuZ14-2},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {30},
number = {4},
pages = {299-326},
}