Context congruity effects of online product recommendations: an eye-tracking study

Jing Luan, Zhong Yao, Yongchao Shen, Jie Xiao. Context congruity effects of online product recommendations: an eye-tracking study. Online Information Review, 42(6):847-863, 2018. [doi]

Authors

Jing Luan

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Zhong Yao

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Yongchao Shen

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Jie Xiao

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