Tsz-Wai Lui, Gabriele Piccoli, Blake Ives. Marketing strategies in virtual worlds. DATA BASE, 38(4):77-80, 2007. [doi]
@article{LuiPI07,
title = {Marketing strategies in virtual worlds},
author = {Tsz-Wai Lui and Gabriele Piccoli and Blake Ives},
year = {2007},
doi = {10.1145/1314234.1314248},
url = {http://doi.acm.org/10.1145/1314234.1314248},
researchr = {https://researchr.org/publication/LuiPI07},
cites = {0},
citedby = {0},
journal = {DATA BASE},
volume = {38},
number = {4},
pages = {77-80},
}