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Social Network Effect on Bidding Strategy Adoption in Online P2P Lending Market

Binjie Luo, Zhangxi Lin, SiMing Li. Social Network Effect on Bidding Strategy Adoption in Online P2P Lending Market. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 176, 2013. [doi]

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Binjie Luo

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Zhangxi Lin

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SiMing Li

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