Managing Uncertainty: An Exploratory Study of Information Seeking Strategies of Online Consumers

Chuan Luo, Choon-Ling Sia, Yani Shi, Huaping Chen. Managing Uncertainty: An Exploratory Study of Information Seeking Strategies of Online Consumers. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 198, Association for Information Systems, 2009. [doi]

Authors

Chuan Luo

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Choon-Ling Sia

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Yani Shi

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Huaping Chen

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