Factors Influencing Purchase Intention under Indent Buying Model on Wechat

Taiye Luo, Mengtao Zhang, Jing Li. Factors Influencing Purchase Intention under Indent Buying Model on Wechat. In The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016. pages 3, Association for Information Systems, 2016. [doi]

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