Yossi Luzon, Rotem Pinchover, Eugene Khmelnitsky. Dynamic budget allocation for social media advertising campaigns: optimization and learning. European Journal of Operational Research, 299(1):223-234, 2022. [doi]
@article{LuzonPK22,
title = {Dynamic budget allocation for social media advertising campaigns: optimization and learning},
author = {Yossi Luzon and Rotem Pinchover and Eugene Khmelnitsky},
year = {2022},
doi = {10.1016/j.ejor.2021.08.019},
url = {https://doi.org/10.1016/j.ejor.2021.08.019},
researchr = {https://researchr.org/publication/LuzonPK22},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {299},
number = {1},
pages = {223-234},
}