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Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data

Mikhail Lysyakov, Kunpeng Zhang, Siva Viswanathan. Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Authors

Mikhail Lysyakov

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Kunpeng Zhang

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Siva Viswanathan

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