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Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress

Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong. Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. In 2018 International Conference on Information Resources Management - Addressing Global Challenges through Digital Transformation, CONF-IRM 2018, Ningbo, China, June 3-5, 2018. pages 32, 2018. [doi]

Authors

Teng Ma

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Zhengzhi Guan

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Boying Li

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Fangfang Hou

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Alain Yee-Loong Chong

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