Customer social norm attribute of services: why does it matter and how do we deal with it?

Qinhai Ma, Ruping Liu, Zhengdan Liu. Customer social norm attribute of services: why does it matter and how do we deal with it?. IJSTM, 12(2):175-191, 2009. [doi]

Authors

Qinhai Ma

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Ruping Liu

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Zhengdan Liu

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