Long Ma, Wei Ou, Chei Sian Lee. Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach. Electronic Commerce Research and Applications, 54:101179, 2022. [doi]
@article{MaOL22-3,
title = {Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach},
author = {Long Ma and Wei Ou and Chei Sian Lee},
year = {2022},
doi = {10.1016/j.elerap.2022.101179},
url = {https://doi.org/10.1016/j.elerap.2022.101179},
researchr = {https://researchr.org/publication/MaOL22-3},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {54},
pages = {101179},
}