The Green Product's Pricing Strategy in a Dual Channel considering Manufacturer's Risk Attitude

Junjie Ma, Wenchao Yu, Shuxia Li, Linghong Zhang, Shaobin Zang. The Green Product's Pricing Strategy in a Dual Channel considering Manufacturer's Risk Attitude. Complexity, 2021, 2021. [doi]

Authors

Junjie Ma

This author has not been identified. Look up 'Junjie Ma' in Google

Wenchao Yu

This author has not been identified. Look up 'Wenchao Yu' in Google

Shuxia Li

This author has not been identified. Look up 'Shuxia Li' in Google

Linghong Zhang

This author has not been identified. Look up 'Linghong Zhang' in Google

Shaobin Zang

This author has not been identified. Look up 'Shaobin Zang' in Google