Xiaoyue Ma, Xia Zou, Jun Lv. Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants. Electronic Commerce Research and Applications, 55:101193, 2022. [doi]
@article{MaZL22-5,
title = {Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants},
author = {Xiaoyue Ma and Xia Zou and Jun Lv},
year = {2022},
doi = {10.1016/j.elerap.2022.101193},
url = {https://doi.org/10.1016/j.elerap.2022.101193},
researchr = {https://researchr.org/publication/MaZL22-5},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {55},
pages = {101193},
}