Ad Text Optimization Using Interactive Evolutionary Computation Techniques

Quetzali Madera, Mario García Valdez, Alejandra Mancilla. Ad Text Optimization Using Interactive Evolutionary Computation Techniques. In Oscar Castillo, Patricia Melin, Witold Pedrycz, Janusz Kacprzyk, editors, Recent Advances on Hybrid Approaches for Designing Intelligent Systems. Volume 547 of Studies in Computational Intelligence, pages 671-680, Springer, 2014. [doi]

@incollection{MaderaVM14,
  title = {Ad Text Optimization Using Interactive Evolutionary Computation Techniques},
  author = {Quetzali Madera and Mario García Valdez and Alejandra Mancilla},
  year = {2014},
  doi = {10.1007/978-3-319-05170-3_47},
  url = {http://dx.doi.org/10.1007/978-3-319-05170-3_47},
  researchr = {https://researchr.org/publication/MaderaVM14},
  cites = {0},
  citedby = {0},
  pages = {671-680},
  booktitle = {Recent Advances on Hybrid Approaches for Designing Intelligent Systems},
  editor = {Oscar Castillo and Patricia Melin and Witold Pedrycz and Janusz Kacprzyk},
  volume = {547},
  series = {Studies in Computational Intelligence},
  publisher = {Springer},
  isbn = {978-3-319-05169-7},
}