Mohammad Mahdian, Kerem Tomak. Towards a pay-per-action model in sponsored search. In Maria L. Gini, Robert J. Kauffman, Donna Sarppo, Chrysanthos Dellarocas, Frank Dignum, editors, Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007. Volume 258 of ACM International Conference Proceeding Series, pages 87-88, ACM, 2007. [doi]
@inproceedings{MahdianT07,
title = {Towards a pay-per-action model in sponsored search},
author = {Mohammad Mahdian and Kerem Tomak},
year = {2007},
doi = {10.1145/1282100.1282118},
url = {http://doi.acm.org/10.1145/1282100.1282118},
tags = {search},
researchr = {https://researchr.org/publication/MahdianT07},
cites = {0},
citedby = {0},
pages = {87-88},
booktitle = {Proceedings of the 9th International Conference on Electronic Commerce: The Wireless World of Electronic Commerce, 2007, University of Minnesota, Minneapolis, MN, USA, August 19-22, 2007},
editor = {Maria L. Gini and Robert J. Kauffman and Donna Sarppo and Chrysanthos Dellarocas and Frank Dignum},
volume = {258},
series = {ACM International Conference Proceeding Series},
publisher = {ACM},
isbn = {978-1-59593-700-1},
}