An Overview of Flow Theory in Ecommerce - researchr publication authors

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Ahmed Y. Mahfouz, Yi Maggie Guo. An Overview of Flow Theory in Ecommerce. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]

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