Service Design: It s All in the Brand - researchr publication bibtex

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Neil A. M. Maiden. Service Design: It s All in the Brand. IEEE Software, 27(5):18-19, 2010. [doi]

@article{Maiden10a,
  title = {Service Design: It s All in the Brand},
  author = {Neil A. M. Maiden},
  year = {2010},
  doi = {10.1109/MS.2010.124},
  url = {http://dx.doi.org/10.1109/MS.2010.124},
  tags = {design},
  researchr = {https://researchr.org/publication/Maiden10a},
  cites = {0},
  citedby = {0},
  journal = {IEEE Software},
  volume = {27},
  number = {5},
  pages = {18-19},
}

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