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The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour

Markus Makkonen, Jussi Nyrhinen, Lauri Frank, Heikki Karjaluoto. The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour. In Andreja Pucihar, Mirjana Kljajic Borstnar, Roger W. H. Bons, Anand Sheombar, Guido Ongena, Doroteja Vidmar, editors, 35th Bled eConference - Digital Restructuring and Human (Re)action, June 26 - 29, 2022, Bled, Slovenia, Conference, Proceedings. pages 10, University of Maribor Press / Association for Information Systems, 2022. [doi]

Authors

Markus Makkonen

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Jussi Nyrhinen

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Lauri Frank

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Heikki Karjaluoto

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