The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention - researchr publication authors

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Markus Makkonen, Janne Riekkinen, Lauri Frank, Jari Jussila. The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention. In Andreja Pucihar, Mirjana Kljajic Borstnar, Roger W. H. Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar, editors, 32nd Bled eConference: Humanizing Technology for a Sustainable Society, Bled, Slovenia, June 16-19, 2019. pages 12, University of Maribor Press / Association for Information Systems, 2019. [doi]

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