A Study of CRM Implementation in Financial Industry - researchr publication authors

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Chi Wah Man, Wing Yee Winnie Kong, Wai Hung Eddie Yui, Pui Fan Jessie Tam, Hareton Leung. A Study of CRM Implementation in Financial Industry. In Hamid R. Arabnia, editor, Proceedings of the 2006 International Conference on E-Learning, E-Business, Enterprise Information Systems, E-Government, & Outsourcing, Las Vegas, Nevada, USA, June 26-29, 2006. pages 237-244, CSREA Press, 2006.

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