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A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns

Ashish Mangalampalli, Adwait Ratnaparkhi, Andrew O. Hatch, Abraham Bagherjeiran, Rajesh Parekh, Vikram Pudi. A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns. In Sadagopan Srinivasan, Krithi Ramamritham, Arun Kumar, M. P. Ravindra, Elisa Bertino, Ravi Kumar, editors, Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume). pages 85-86, ACM, 2011. [doi]

Authors

Ashish Mangalampalli

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Adwait Ratnaparkhi

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Andrew O. Hatch

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Abraham Bagherjeiran

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Rajesh Parekh

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Vikram Pudi

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