Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers

Danae Manika, Savvas Papagiannidis, Michael Bourlakis. Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers. Int J. Information Management, 37(3):214-228, 2017. [doi]

Authors

Danae Manika

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Savvas Papagiannidis

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Michael Bourlakis

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