Yuxin Mao, Jinyu Sha. Electronic Word-of-Mouth for E-Commerce Consumption in Mobile Social Network: a Case Study from WeChat. In The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016. pages 28, Association for Information Systems, 2016. [doi]
@inproceedings{MaoS16-3,
title = {Electronic Word-of-Mouth for E-Commerce Consumption in Mobile Social Network: a Case Study from WeChat},
author = {Yuxin Mao and Jinyu Sha},
year = {2016},
url = {http://aisel.aisnet.org/whiceb2016/28},
researchr = {https://researchr.org/publication/MaoS16-3},
cites = {0},
citedby = {0},
pages = {28},
booktitle = {The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016},
publisher = {Association for Information Systems},
}