Cognitive analytics management of the customer lifetime value: an artificial neural network approach

Marco de Marco, Paolo Fantozzi, Claudio Fornaro, Luigi Laura, Antonio Miloso. Cognitive analytics management of the customer lifetime value: an artificial neural network approach. J. Enterprise Inf. Management, 34(2):679-696, 2021. [doi]

Authors

Marco de Marco

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Paolo Fantozzi

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Claudio Fornaro

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Luigi Laura

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Antonio Miloso

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