Aaron Marcus. User-experience planning for corporate success. Interactions, 11(2):24-27, 2004. [doi]
@article{Marcus04b,
title = {User-experience planning for corporate success},
author = {Aaron Marcus},
year = {2004},
doi = {10.1145/986253.986266},
url = {http://doi.acm.org/10.1145/986253.986266},
researchr = {https://researchr.org/publication/Marcus04b},
cites = {0},
citedby = {0},
journal = {Interactions},
volume = {11},
number = {2},
pages = {24-27},
}