The Effects of Internet Distribution of Travel and Tourism Services on the Marketing Mix: No-Frills, Fair Fares, and Fare Wars in the Air

Carl H. Marcussen. The Effects of Internet Distribution of Travel and Tourism Services on the Marketing Mix: No-Frills, Fair Fares, and Fare Wars in the Air. J. of IT & Tourism, 2(3/4):197-212, 1999. [doi]

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