Alex Mari, Andreina Mandelli, René Algesheimer. The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective. In Fiona Fui-Hoon Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings. Volume 12204 of Lecture Notes in Computer Science, pages 405-425, Springer, 2020. [doi]
@inproceedings{MariMA20, title = {The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective}, author = {Alex Mari and Andreina Mandelli and René Algesheimer}, year = {2020}, doi = {10.1007/978-3-030-50341-3_32}, url = {https://doi.org/10.1007/978-3-030-50341-3_32}, researchr = {https://researchr.org/publication/MariMA20}, cites = {0}, citedby = {0}, pages = {405-425}, booktitle = {HCI in Business, Government and Organizations - 7th International Conference, HCIBGO 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Copenhagen, Denmark, July 19-24, 2020, Proceedings}, editor = {Fiona Fui-Hoon Nah and Keng Siau}, volume = {12204}, series = {Lecture Notes in Computer Science}, publisher = {Springer}, isbn = {978-3-030-50341-3}, }