Christina McDowell Marinchak, Edward Forrest, Bogdan Hoanca. Artificial Intelligence: Redefining Marketing Management and the Customer Experience. IJEEI, 8(2):14-24, 2018. [doi]
@article{MarinchakFH18,
title = {Artificial Intelligence: Redefining Marketing Management and the Customer Experience},
author = {Christina McDowell Marinchak and Edward Forrest and Bogdan Hoanca},
year = {2018},
doi = {10.4018/IJEEI.2018070102},
url = {https://doi.org/10.4018/IJEEI.2018070102},
researchr = {https://researchr.org/publication/MarinchakFH18},
cites = {0},
citedby = {0},
journal = {IJEEI},
volume = {8},
number = {2},
pages = {14-24},
}