Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach

Guiomar Martín-Herrán, Sihem Taboubi. Shelf-Space Allocation and Advertising Decisions in the Marketing Channel: a differential Game Approach. IGTR, 7(3):313-330, 2005. [doi]

Authors

Guiomar Martín-Herrán

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Sihem Taboubi

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