Francisco J. Martínez-López, Rafael Anaya-Sánchez, Sebastian Molinillo, Rocío Aguilar-Illescas, Irene Esteban-Millat. Consumer engagement in an online brand community. Electronic Commerce Research and Applications, 23:24-37, 2017. [doi]
@article{Martinez-LopezA17,
title = {Consumer engagement in an online brand community},
author = {Francisco J. Martínez-López and Rafael Anaya-Sánchez and Sebastian Molinillo and Rocío Aguilar-Illescas and Irene Esteban-Millat},
year = {2017},
doi = {10.1016/j.elerap.2017.04.002},
url = {https://doi.org/10.1016/j.elerap.2017.04.002},
researchr = {https://researchr.org/publication/Martinez-LopezA17},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {23},
pages = {24-37},
}