Akhil Mathur, Lakshmi Manasa Kalanadhabhatta, Rahul Majethia, Fahim Kawsar. Moving Beyond Market Research: Demystifying Smartphone User Behavior in India. IMWUT, 1(3), 2017. [doi]
@article{MathurKMK17,
title = {Moving Beyond Market Research: Demystifying Smartphone User Behavior in India},
author = {Akhil Mathur and Lakshmi Manasa Kalanadhabhatta and Rahul Majethia and Fahim Kawsar},
year = {2017},
doi = {10.1145/3130947},
url = {http://doi.acm.org/10.1145/3130947},
researchr = {https://researchr.org/publication/MathurKMK17},
cites = {0},
citedby = {0},
journal = {IMWUT},
volume = {1},
number = {3},
}