Akshay Mathur, Saumya Singh. Evaluating the Critical Success Factors of Marketing Automation Through Cross-Case Analysis and DEMATEL. International Journal of Information Technology and Decision Making, 24(5):1283-1327, 2025. [doi]
@article{MathurS25,
title = {Evaluating the Critical Success Factors of Marketing Automation Through Cross-Case Analysis and DEMATEL},
author = {Akshay Mathur and Saumya Singh},
year = {2025},
doi = {10.1142/s0219622024500081},
url = {https://doi.org/10.1142/s0219622024500081},
researchr = {https://researchr.org/publication/MathurS25},
cites = {0},
citedby = {0},
journal = {International Journal of Information Technology and Decision Making},
volume = {24},
number = {5},
pages = {1283-1327},
}