Jens Mattke, Lea Katharina Müller, Christian Maier. Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-10, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]
@inproceedings{MattkeMM19,
title = {Paid, Owned and Earned Media: A Qualitative Comparative Analysis revealing Attributes Influencing Consumer's Brand Attitude in Social Media},
author = {Jens Mattke and Lea Katharina Müller and Christian Maier},
year = {2019},
url = {http://hdl.handle.net/10125/59520},
researchr = {https://researchr.org/publication/MattkeMM19},
cites = {0},
citedby = {0},
pages = {1-10},
booktitle = {52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019},
editor = {Tung Bui},
publisher = {ScholarSpace / AIS Electronic Library (AISeL)},
}